Robert Simms
Strategic Partner
Robert Simms is the Atlanta based strategic partner of Creative Direct, assisting clients with campaign management and direct mail. He has a unique combination of more than 15 years experience with campaigns, government, and public relations as the founder of Persuasion Public Strategies. He started the firm after serving more than two and-a-half years as the Deputy Secretary of State for the state of Georgia.
As Deputy Secretary of State Rob managed the day-to-day operations of the 350-plus-employee agency. He served as the agency’s chief operating officer, where he implemented a reorganization of the agency, and oversaw the agency’s legislative affairs and communications operations.
As a partner in the public affairs firm Massey & Bowers, Rob represented and consulted with many clients on a variety of issues including, school choice, technology and transportation. He also served on the Finance Committee for Governor Sonny Perdue’s re-election campaign in 2004, as well as the Finance Committee for the Southern Governors’ Association.
Prior to joining Massey & Bowers in 2004, Rob was the Director of Government Affairs for the Atlanta and Georgia Apartment Associations, after having served for three years as Chief of Staff to Fulton County Commission Chairman Mike Kenn and was vice president of Creative Direct.
In 2007, Rob was named one of Georgia Trend’s “Forty Under Forty”, the top leaders in business and politics under the age of forty. He has appeared extensively in print media and on television on issues involving government, elections and campaigns. Rob is a proud graduate of George Mason University.
