Susan Collins

Maine Senator- Election 2008

Susan Collins’ Winning Strategy
Targeted Independents with Senator Collins’ record on local issues.

While Democrats were sweeping the map in the New England region, Maine’s Susan Collins defeated her well-funded Democrat opponent by an incredible 61% to 39% margin. At the beginning of the campaign the Democrat candidate, Congressman Tom Allen, was predicted to be one of the strongest challengers in the nation.

By focusing on local issues and her remarkable record of accomplishment, Senator Collins won one of the biggest landslides in Maine’s history. Independent voters out number Republicans and Democrats in Maine, so winning these voters was the number one priority for Collins’ campaign. Creative Direct developed the most detailed mail program ever seen in Maine. Focusing on independent voters, we used the microtargting data to create multiple mailings on important issues like creating jobs, taxes, energy, environmental concerns and healthcare costs.

While Republican candidates across the nation were losing independent voters by big margins, Susan Collins was increasing her advantage with these voters as the mailings hit homes and Election Day approached. In the end, Creative Direct’s winning mail helped Senator Susan Collins be one of the last Republicans standing in New England.

Case Studies

Take a moment to learn how our winning direct mail made the difference in some of the most competitive races in the country.