Sonny Perdue

Georgia Governor - Elections 2006 & 2002

Sonny Perdue’s Winning Strategy
The most sophisticated and aggressive micro targeting and voter contact program in state history.

Creative Direct helped Sonny Perdue win the biggest upset of the 2002 election year, defeating incumbent Governor Roy Barnes to become Georgia’s first Republican Governor since Reconstruction. In his 2006 re-election campaign, Sonny Perdue again turned to Creative Direct. Working closely with Target Point Consulting, media consultant Fred Davis, the Georgia GOP and the Perdue campaign, the most sophisticated and aggressive microtargeting and voter contact program in state history was developed and implemented. Twenty different issue mailings were sent to key target groups to increase turnout and persuade key undecided voters. Based on early polls everyone expected a tight race between Governor Perdue and Democrat Mark Taylor. But after running one of the nation’s most effective campaigns, Governor Perdue was re-elected by a 20 point margin – the biggest landslide in a Georgia governor’s race in two decades.

Case Studies

Take a moment to learn how our winning direct mail made the difference in some of the most competitive races in the country.