John Thune

US Senator, South Dakota - Election 2004

John Thune’s Winning Strategy
Targeted Independents and young voters statewide, focusing on Tom Daschle’s liberal out-of-touch national agenda.

In the biggest upset of the 2004 election year, Republican John Thune defeated incumbent U.S. Senator Tom Daschle. On behalf of the US Chamber of Commerce, Creative Direct produced ten statewide mailings targeting Independents and young Republicans statewide, focusing on Tom Daschle’s liberal out-of-touch national agenda and his “say one thing in South Dakota, but do the opposite in Washington” record.

Case Studies

Take a moment to learn how our winning direct mail made the difference in some of the most competitive races in the country.