Georgia House/Senate

Elections 2006 & 2004

Georgia House/Senate’s Winning Strategy
New targeting techniques helped Republicans take control of both houses for the first time since reconstruction.

In 2004, Creative Direct was retained by the State Party to produce their targeted legislative mail program; this program helped lead to a 25 seat gain in the House and four in the Senate giving Republicans control of both houses for the first time since Reconstruction. In 2006, The Georgia Republican Party turned to Creative Direct to mail on behalf of several candidates locked in tough campaigns. Because of our efforts, Republicans maintained control of both houses and re-elected Governor Sonny Perdue in a landslide.

Case Studies

Take a moment to learn how our winning direct mail made the difference in some of the most competitive races in the country.